Domestic lighting companies "nuggets" emerging markets

In the past few years, tempted by policies and future growth potential, coupled with low entry barriers, various funds have piled up in the LED lighting industry, resulting in vicious downstream competition, corporate profits have fallen sharply, and there has been a wave of closures. As of the end of 2011, there were more than 80 LED lighting companies that failed in Shenzhen alone, and of the more than 2,000 LED companies in the city, most of them belong to the low-end field of packaging and applications, which are critical semiconductor materials for product production. There is no company that produces phosphors. Facing all kinds of "barriers", how should domestic companies explore new foreign markets? Looking for development breakthrough "treasure land" in the industry dilemma?

Domestic lighting companies encounter "barrier" industry development "struggling"

At this stage, China's LED lighting products, the main market is still concentrated in developed markets in Europe and America, especially the European market. The economic downturn in Europe and the United States has hindered the export of LEDs, making the entire industry more difficult. As a leader in the nation's LED industry, Guangdong has also suffered more.

The impact of the European debt crisis on China is currently short-term and limited. The main impact has the following two aspects. The first is the impact on exports. The crisis has led to a decline in the economic growth of the euro zone countries. The EU is China's largest export market, and its current share of China's export market is between 18% and 21%. Therefore, if external demand from the EU declines, trade protectionism will rise, and the export situation will be optimistic. Second, the European debt crisis has aggravated global risk aversion, funds have returned to the US dollar, China faces short-term capital from inflows to outflows, investment has slowed down, and economic growth has been affected to a certain extent; and if the RMB continues to appreciate, or China will introduce stimulus policies It will also lead to more short-term capital inflows, which will put greater pressure on domestic inflation and asset prices.

The economic recession in Europe and the United States is indeed an important reason for the dilemma of the LED lighting industry, but in fact, the blind accumulation of funds from all walks of life is the root cause of LED's trouble. Capital ’s enthusiasm for LEDs has largely benefited from the increasing support from the national and local governments for the industry.

Enticed by favorable policies and huge potential for future growth, coupled with the low entry barrier for the LED lighting industry, many small-scale and small workshop companies can also easily enter, so there has been a craze for various funds to pile up LED lighting .

In addition, under the influence of inflation, the rise in labor costs and logistics costs has also deeply troubled the development of enterprises, and production costs have directly increased by 20 to 30%.

Although the cost of LED companies has increased significantly, due to the sluggish economic environment and fierce competition in the industry, the prices of most companies' products are difficult to say. In order to maintain the normal operation of the factory, they can only bear the fact that profits are declining.



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